Let’s face it: “Going viral” isn’t what it used to be. It’s hard to argue that marketing and advertising have ever been easy for businesses, even in the days where YouTube and Facebook were in their infancy, Instagram didn’t exist yet, and MySpace was the predominant social media platform. Close to two decades later, it’s […]
How to leverage visual media when you’re ready to go viral Read More »
It remains true that if anything is still certain in the world today, it’s unpredictability, a natural foil of careful planning for businesses. This is definitely the case for events, including questions of whether or not to hold them – particularly in the more distant future – and if so, how technology and audiovisual needs
What’s next for the virtual conference? Read More »
While audiovisuals are inseparable from a corporate brand, many companies still wonder whether there is such a thing as a visual brand distinct from the rest of their identity. And if so, what do they do to build and maintain it? Any organization that has a marketing strategy needs to identify how it will use
What does it mean to build a visual brand? Read More »
As the saying goes, a picture is worth a thousand words. For companies trying to convey information in a way that “sticks” for their audiences – whether clients or team members – this adage will prove instructive. Throughout our lives, information taken in from the eyes, including photography, film or animation, digital and printed images,
How visual media improves learning experiences Read More »
The foundation of company culture is the ability to connect, and visual approaches will lead the way. It’s been said time and again that a picture is worth a thousand words. And for companies looking to maximize connection and information retention within their teams, this maxim will prove instructive. For a while now, the educational
Building a culture of visual collaboration Read More »